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Experience

   
 

Senior Art Director
July 2006–present
Washington State University, Office of Marketing Communications

  • Direct creative development and marketing executions that directly impact student recruitment, faculty recruitment, fundraising, and key influencer relationships.
  • Develop the university’s annual marketing plan and communications strategies in collaboration with communications team.
  • Manage university’s visual identity including logo use, color management, and institutional messaging.
  • Mentor junior design staff and manage department’s design work flow.
  • Collaborate with Web design team to ensure consistent brand application on all print and Web materials.

Adjunct Instructor
August 2007–present
Washington State University, The Edward R. Murrow School of Communication

  • Teaching visual communication concepts to upper division public relations and journalism students.

Freelance Graphic Designer
August 1993–present
Graphic Envision

  • Florida State University, College of Criminology and Criminal Justice— brand development, various publications, displays, and PowerPoint presentations
  • Rocky Mountain Modern Langauge Association—annual journal, conference materials, and newsletters
  • Koinonia House—fundraising brochures

Pro-bono work

  • Pullman Civic Trust—brochures and advertisements
  • St. Thomas More Catholic Newman Center—identity program development, brochures, and newsletters
  • United States Masters Swimming—brochures, newsletters, and displays for local, regional, and national organizing committees

Senior Design Manager
July 2005–July 2006
Washington State University, Office of Marketing Communications

  • Collaborated with marketing colleagues to develop print projects in support of the university’s marketing plan.
  • Deepened campus understanding of university’s brand identity by communicating details about design strategies and benefits to campus constituents.
  • Work with editors, photographers, illustrators, print shop personnel, and vendors to ensure high-quality, cost-efficient production.

Web Design Manager
January 2001–June 2005
Washington State University, Office of Marketing Communications

  • Developed and executed on-line marketing strategies to enhance institutional image in collaboration with marketing and technology teams.
  • Created distinctive Web sites for special events.

Graphic Designer
August 1991–December 2000
Washington State University, Office of University Publications and Printing

  • Collaborated with in-house editorial colleagues and external clients to develop concepts for assigned projects.
  • Designed and coordinated production of various university publications including newsletters, student recruitment brochures, annual reports, event fliers and invitations, and books.

Adjunct Design Instructor
Spring 1989–Spring 1991
St. Louis Community College, St. Louis, Missouri

  • Taught beginning and second semester graphic design students in basic layout and typography design.


   
 
   
Contact: Doug Garcia, 1505 NW Kenny Drive, Pullman, WA 99163
509-332-1621(H), 509-592-0242(C) doug@douggarciadesign.com